Lorraine’s Teahouse

While coffee remains the dominant daily beverage amongst Americans and offers some health benefits, it often leaves people feeling jittery, anxious, restless, and dehydrated. Lorraine’s Teahouse educates the masses on the healing and restorative properties of organic tea blends while offering a haven where souls are stirred through comfort, community, culture, and connection over sips of tea. 

The Scope

Danielle Haithco approached me with a vision to bring clarity and structure to her ideas for Lorraine’s, her teahouse rooted in community and care. For Danielle, Lorraine’s is more than just a teahouse—it’s a sanctuary, a space where acceptance, ease, and discovery come to life through thoughtfully curated tea blends and the inviting warmth of the environment. Our collaboration focused on brand development, working together to uncover her purpose, define her audience, shape her offerings, and translate them into a cohesive and visually compelling identity.